Our Story

Sweet Dates began long before the first bottle was ever made. It started in the warmth of a family salon. Growing up surrounded by the hum of blow dryers and the scent of fresh shampoos, I would listen closely to clients share what they wished their hair products could do, gentler formulas, natural ingredients, and real nourishment that lasts.

Those moments stayed with me. Over the years, my love for organic foods and a healthy, conscious lifestyle grew hand in hand with my fascination for how nature could care for us, not just inside, but out.

Inspired by my mother’s experience behind the salon chair and the stories of people wanting something better, I set out to create a shampoo that feels pure, honest, and deeply nourishing. Sweet Dates is the result, a blend of family tradition, organic ingredients, and a belief that self-care should be as kind as it is effective.

From our family roots to your daily ritual, this is care, naturally.